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Medtronic
Medtronic
Medtronic is a leading global medical technology company headquartered in Ireland. Founded in 1949, the company is committed to improving the quality of life of patients by treating, mitigating and managing multiple diseases through innovative medical solutions. Medtronic offers a wide range of products and services worldwide, covering a variety of medical areas, including cardiovascular, neurological, digestive, orthopedics, diabetes management and surgery.
As a global medical technology company, Medtronic's products include medical devices, consumables, diagnostic tools and software solutions. Some of these products include pacemakers, cardiovascular interventions, brain implants, insulin pumps, surgical instruments and imaging navigation systems. These products and solutions are designed to help medical professionals better diagnose, treat, and manage patients' health conditions.
Medtronic works closely with healthcare professionals, hospitals, and healthcare institutions around the world to deliver innovative, reliable and high-quality medical technology products and solutions. Through continuous research and innovation, Medtronic has achieved many breakthrough results in the medical field, providing patients with better treatment options and care.
Medtronic's mission is to improve the lives of patients through innovation in medical technology. They are committed to advancing medical progress, helping patients overcome disease, and improving the efficiency and accessibility of healthcare systems worldwide.
Customer Dilemma
1. Med-Mate Needs Accurate Academic Push to Serve the Broad Market HCP Group Online
- Data Privacy and Compliance: Ensure compliance with relevant data privacy regulations and industry norms when delivering targeted pushes to the HCP community.
- Data Accuracy and Quality: In order to achieve accurate push, we need to ensure the accuracy and quality of our dataset.
- Personalized Push and Content Customization: In order to provide valuable services, it is necessary to implement personalized push and content customization according to the needs and interests of the HCP.
2. Med-Mate Empowers Sales
- Sales Data and Analytics: Sales related data need to be collected, integrated, and analyzed to gain insights and make more informed business decisions.
- Sales Forecasting and Planning: Based on data analysis and market trends, sales forecasting and planning are carried out.
- CRM Integration and Customer Insights: There is a need to integrate Med-Mate with customer relationship Management (CRM) systems to provide more comprehensive customer insights and interaction history.
Design Scheme
1. Med-Mate Accurate Push
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According to the security policy after evaluation, the technology including identity authorization, access management, data protection, network security and security audit is used to manage data security.
Develop strategies for data acquisition, integration, validation, and cleaning.
- Salesforce Flow Builder was used to set HCP integral rules, and association rules and collaborative filtering algorithm were used to accurately push.
2. Med-Mate Empowers Sales
- Use Microsoft Azure + Power BI to analyze sales related data and form a data kanban board to gain insight into customer behavior.
- Then Salesforce platform to achieve the integration of CRM and data kanban, to achieve the interaction between the two.
Advantages of the Solution
- Data Security: Through the evaluation of professional data security experts, based on the company's own data security policy, to protect user data from unauthorized access and disclosure.
- Data Quality and Consistency: Developing strategies for data acquisition, consolidation, validation, and cleaning can improve the quality and consistency of data. This will reduce errors and redundant data and ensure that the information being pushed to the sales team is accurate.
- Accurate Push: setting HCP integral rules and combining relevant algorithms can achieve accurate push. This means that sales teams will receive customized content and recommendations related to their customers' needs and interests, improving sales opportunities and conversion rates.
- Data Analytics and Insights: With the integration of CRM and Data Kanban from Salesforce platform, sales teams can better understand and manage customers and make more informed business decisions.
- Platform Integration and Interaction: This way, sales teams can access customer information and sales data on the same platform, saving time and improving work efficiency.
Business Empowerment
- Improve Sales Efficiency and Conversion Rate: Through accurate push and data analysis, sales teams can better understand customer needs and interests, and provide corresponding products and services. Increase sales opportunities and conversion rates, thereby improving sales team productivity and performance.
- Improve Customer Experience and Satisfaction: Through the online sales and service platform and data management and analysis platform, customers can more easily obtain product information, place orders, obtain after-sales support and other services. It can also provide personalized product recommendations and customized services based on customer behavior and feedback, thereby improving customer experience and satisfaction.
- Optimize Sales Strategies and Decisions: Through data analysis and insights, sales teams and management can better understand market trends, product requirements, and competitive dynamics to make more effective sales strategies and business decisions. At the same time, the integration of CRM and data kanban board can also help the sales team to better collaborate and communicate, improve team collaboration and management efficiency.
